Are you looking for an investment opportunity that combines profitability and a positive impact on your community? In this article, we will explore the inspiring story of Armando Morales, area developer of the Assisting Hands franchise, who managed to transform his personal experience into a profitable business in the senior care industry.
Join us as we discover how this franchise offers customized solutions for the needs of older adults, the challenges Armando faced, and the opportunities you could have by joining this business model.
What is Assisting Hands

Assisting Hands is a franchise dedicated to the care of the elderly and people with physical disabilities. They offer professional care services trained to assist with daily activities such as bathing, dressing, preparing food, cleaning the home, transportation, and accompanying to medical appointments. They also offer assisted living assistance for those who need it.
The main focus of this franchise is to ensure that customers receive quality service in the comfort of their homes, creating an environment of trust and care. A model that combines empathetic care with professionalism.
Assisting Hands also offers a “manage your managers” business model, ideal for those looking to lead teams and run a scalable business. With multiple sources of income, including medical care, non-medical care, medical equipment, and temporary staff, it is a comprehensive opportunity for those who want to invest in the United States.
From multinationals to Senior Care: Armando Morales’ transition
Prior to joining Assisting Hands, Armando Morales built an outstanding career at renowned multinationals such as Procter & Gamble, Unilever and Lexmark. However, an unexpected turn in his personal life led him to rethink his path. Faced with the challenge of caring for his parents during critical health moments, Armando experienced a profound change: what began as a family need became a vocation.
These experiences not only prompted him to seek solutions for his own family, but also awakened in him the desire to make a difference in the lives of others facing similar situations. That’s how she discovered the elderly care industry, a sector in constant growth and with a deeply human purpose.
Upon learning about Assisting Hands, Armando found the perfect synergy between his personal values and his professional goals. This business model, in addition to being solid and profitable, allows it to work with a purpose: to provide support and peace of mind to those who need it most.
Why Choose Assisting Hands
When Armando began exploring franchises, he evaluated several options before settling on Assisting Hands. What set this franchise apart was its focus on cultural and personal compatibility between the franchise and its franchisees. Assisting Hands takes the time to get to know its prospective franchisees thoroughly, ensuring that they share values such as compassion, ethics, and a desire to help others.
Another key aspect was the availability of territories and the potential for growth. At the time Armando joined, Assisting Hands offered a large number of available territories in Florida, allowing him to expand quickly and cement his position in the industry.
Assisting Hands also stands out in the market thanks to its leadership in the home care industry. According to CNBC, the economy related to people over 50 represents a $7.1 trillion market, which reinforces the continued demand for this type of service.
Did you know that 67% of older adults will need some form of long-term care, and most will prefer to stay home? Assisting Hands is perfectly positioned to address these needs.

The role of area developer: a model for scaling
After consolidating two successful offices as a franchisee, Armando took the next step in 2016 by becoming an area developer. This role allowed him to support other franchisees in his region, helping them obtain licenses, hire staff, and overcome business challenges. Currently, its area includes 18 operating territories and 8 available ones, with a high concentration of seniors in key locations such as Palm Beach and Miami.
The area developer model also offers additional support at the local level, complementing the national training franchisees receive. This double layer of support is critical to accelerating the success of each new territory.
Benefits and financial potential of Assisting Hands

The elderly care business is not only significant from a human point of view, but also offers high financial potential. Assisting Hands’ offices generate an average of $1.8 million annually, with some exceeding $10 million in turnover. Did you know that this business model allows you to scale without requiring significant additional investment? This is possible because the services are performed in the customers’ homes, reducing fixed costs.
Assisting Hands also offers multiple franchise formats:
- Single Unit Franchise: Ideal for those looking to be their own boss with a more personalized approach.
- Multi-Unit Ownership: Designed for those who want to manage multiple franchises and maximize revenue.
- Area Representative: An exclusive model to develop entire territories, offering support and supervision to other franchisees, the model to which Armando climbed.
Regardless of the model you choose, you will not be alone in managing it. Being part of the Assisting Hands franchisee network means receiving exceptional support. From proven marketing tools to comprehensive management training, HR, and regulatory compliance, everything is designed to ensure every franchisee’s success.
As a member of the International Franchise Association (IFA), Assisting Hands leverages knowledge from 75 different industries, allowing it to constantly improve its business model and support franchisees.
How much does it cost to invest in an Assisting Hands franchise?
Investing in an Assisting Hands franchise requires an initial investment ranging from $94,500 to $176,400, depending on factors such as location and initial operating costs. This range includes a franchise fee of $55,000, as well as capital to cover operating expenses for the first few months.
Although the acquisition costs are low, something to keep in mind is that the business model does not allow for passive owners. This means that the franchisee must be actively involved in the operation or hire an approved manager who receives full training.
Find out if Assisting Hands aligns with your goals
Armando Morales’ story shows that it is possible to transform personal experiences into a profitable and meaningful business .
If you are exploring opportunities to invest in a franchise, whether in the elderly care industry or in another growing sector, at Interlink FBC we can be your strategic guide.
Our team of experts will help you:
- Identify your personal goals and values to find a franchise that aligns with your profile.
- Evaluate customized options, considering aspects such as profitability, flexibility and sustainability of the business model.
- Take the first steps towards success, with a clear plan and comprehensive support at every stage of the process.
Schedule your first free consultation to learn about our franchise network of +35 industries and find your next profitable investment in the United States.
